The Campaign
Adidas required a redesign of the micoach product page
to showcase the technological capabilities and drive awareness of their smart fitness devices. 
With the team @ Perfect Fools Amsterdam, we developed the campaign concept and visual identity and defined the full user experience from consumer journey to custom user interface elements.
My Role
Art Director & Designer.
Asset Optimisation
Existing assets were edited and optimised for best usage across multiple campaign touch points.
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