Scotch & Soda launched its 7th sub-line, Atelier Scotch: a modern mens tailoring collection. The launch featured the opening of a stand-alone store in Amsterdam, an exhibition at the world's most important platform for menswear: Pitti Uomo, an online platform with webstore, and the design and development of all marketing campaign elements to support the launch.

The Scotch & Soda creative studio was responsible for the new brand identity, its application across all launch touchpoints, and the concept, art direction and design of all assets across online, offline and social.

My Role — Creative Lead, Senior Art Director, Visual Design, User Experience
ATELIER SCOTCH STORE OPENING
IN-STORE ARTWORK & PLACEMENT
MY ROLE: ART DIRECTION & DESIGN
ATELIER SCOTCH PITTI UOMO STAND
WALL ARTWORK AND SUPPORTING ASSETS  
MY ROLE: ART DIRECTION & DESIGN
ATELIER SCOTCH LAUNCH
LOOKBOOK & PRESS ASSETS 
MY ROLE: ART DIRECTION & DESIGN
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