The Project
(AR) magazine for the launch of C&A's new AW21 collection.

The printed magazine was printed with seemingly empty pages that could be completely brought to life in WebAR. It was sent out to more than 550 guests from 19 different countries to build  momentum for the digital showroom event that took place online on May 19th.

By scanning QR codes spread throughout the magazine the story of the collection comes to life on top of the magazine in more than 20 different WebAR experiences. 
Responsibilities
Animation concepts, design & typography for the AR Experiences.
Campaign Summary Video
Press
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