Project Overview
Leading the performance, social, CRM, and creative teams, we developed and launched Catawiki’s hero campaign film to drive brand awareness across key EU markets. The film showcases Catawiki’s diverse product offering and expert-curated auctions, positioning the platform as a unique alternative to mass consumption by celebrating the thrill of the bid. Broadcast across TV and digital channels throughout Europe, the campaign successfully sparked curiosity and boosted platform engagement in key strategic markets.
My Responsibilities
Led campaign strategy and rollout, aligning cross-functional teams around a unified brand vision
Managed budget planning, stakeholder coordination, and agency partnerships
Directed the creative development process, overseeing feedback loops and internal alignment
Collaborated with category teams to curate and secure hero auction items
Supervised multilingual script adaptations for localised rollouts
Co-authored the media plan and managed execution with our media agency.
Deliverables
108 unique film assets with male and female leads for testing, across 3 languages (EN, NL, PT), 3 aspect ratios (16:9, 9:16, 4:3), 3 durations (15”, 20”, 30”), all versions with & without subtitles for platform-specific use.
Press
Marketing Tribune - Catawiki focuses on conscious choice in new campaign
Emerce - Wolfstreet and Catawiki join forces against mass consumption in latest campaign
Fonk - Wolfstreet and Catawiki make a statement against mass consumption
Emerce - Wolfstreet and Catawiki join forces against mass consumption in latest campaign
Fonk - Wolfstreet and Catawiki make a statement against mass consumption
Credits
Catawiki
CEO: Ravi Vora
Head of Performance: Marjolein Tepper
Creative Director: Grace Cowlard
Brand Manager Campaigns: Rodger Hoefel
CEO: Ravi Vora
Head of Performance: Marjolein Tepper
Creative Director: Grace Cowlard
Brand Manager Campaigns: Rodger Hoefel
Wolfstreet
Business Director: Sarah de Boer
Agency Producer: Bente van der Meer
Creative Director: Jasper Vierboom
Strategist: Nino Stoffels
Sr. Creative: Will van der Merwe
Director: Donya Zidan
DP: Maxime Desmet
Executive Producer: Jurriaan Kamps
Producer: Maaike Raat
Production Manager: Pascal Johnson
Team Lead Post-Production: Damiaan Dracht
Senior Editor: Birgitt van Heertum
Editor: Thijs Rijken
VFX: Michael van Dalen
Motion design: Chiara Riberti
Grading: Thijs Kern
Music composer: Nino Stoffels
Business Director: Sarah de Boer
Agency Producer: Bente van der Meer
Creative Director: Jasper Vierboom
Strategist: Nino Stoffels
Sr. Creative: Will van der Merwe
Director: Donya Zidan
DP: Maxime Desmet
Executive Producer: Jurriaan Kamps
Producer: Maaike Raat
Production Manager: Pascal Johnson
Team Lead Post-Production: Damiaan Dracht
Senior Editor: Birgitt van Heertum
Editor: Thijs Rijken
VFX: Michael van Dalen
Motion design: Chiara Riberti
Grading: Thijs Kern
Music composer: Nino Stoffels
