Project Overview
Developed and launched Catawiki’s hero campaign film to increase brand awareness across strategic EU markets and channels. The film serves a showcase of Catawiki's diverse product offering, expert selected objects, and offers an alternative to mass consiumpution buy offering the thrill of the bid, Catawiki’s identity, aired across TV and digital platforms, and featured standout auction objects selected to spark curiosity and drive engagement.
Developed and launched Catawiki’s hero campaign film to increase brand awareness across strategic EU markets and channels. The film serves a showcase of Catawiki's diverse product offering, expert selected objects, and offers an alternative to mass consiumpution buy offering the thrill of the bid, Catawiki’s identity, aired across TV and digital platforms, and featured standout auction objects selected to spark curiosity and drive engagement.
My Responsibilities
Led campaign strategy and rollout, aligning cross-functional teams around a shared brand vision.
Managed budget planning, stakeholder coordination, and agency collaboration
Directed the creative development process through feedback rounds and internal alignment
Partnered with category teams to curate and secure hero auction objects
Oversaw multilingual script adaptations.
Co-authored the media plan and managed campaign execution with our media agency
Managed budget planning, stakeholder coordination, and agency collaboration
Directed the creative development process through feedback rounds and internal alignment
Partnered with category teams to curate and secure hero auction objects
Oversaw multilingual script adaptations.
Co-authored the media plan and managed campaign execution with our media agency
Deliverables
108 unique film assets with male and female leads for testing, across 3 languages (EN, NL, PT), 3 aspect ratios (16:9, 9:16, 4:3), 3 durations (15”, 20”, 30”), all versions with & without subtitles for platform-specific use.
Press
Marketing Tribune - Catawiki focuses on conscious choice in new campaign
Emerce - Wolfstreet and Catawiki join forces against mass consumption in latest campaign
Fonk - Wolfstreet and Catawiki make a statement against mass consumption
Emerce - Wolfstreet and Catawiki join forces against mass consumption in latest campaign
Fonk - Wolfstreet and Catawiki make a statement against mass consumption
Credits
Catawiki
CEO: Ravi Vora
Head of Performance: Marjolein Tepper
Creative Director: Grace Cowlard
Brand Manager Campaigns: Rodger Hoefel
CEO: Ravi Vora
Head of Performance: Marjolein Tepper
Creative Director: Grace Cowlard
Brand Manager Campaigns: Rodger Hoefel
Wolfstreet
Business Director: Sarah de Boer
Agency Producer: Bente van der Meer
Creative Director: Jasper Vierboom
Strategist: Nino Stoffels
Sr. Creative: Will van der Merwe
Director: Donya Zidan
DP: Maxime Desmet
Executive Producer: Jurriaan Kamps
Producer: Maaike Raat
Production Manager: Pascal Johnson
Team Lead Post-Production: Damiaan Dracht
Senior Editor: Birgitt van Heertum
Editor: Thijs Rijken
VFX: Michael van Dalen
Motion design: Chiara Riberti
Grading: Thijs Kern
Music composer: Nino Stoffels
Business Director: Sarah de Boer
Agency Producer: Bente van der Meer
Creative Director: Jasper Vierboom
Strategist: Nino Stoffels
Sr. Creative: Will van der Merwe
Director: Donya Zidan
DP: Maxime Desmet
Executive Producer: Jurriaan Kamps
Producer: Maaike Raat
Production Manager: Pascal Johnson
Team Lead Post-Production: Damiaan Dracht
Senior Editor: Birgitt van Heertum
Editor: Thijs Rijken
VFX: Michael van Dalen
Motion design: Chiara Riberti
Grading: Thijs Kern
Music composer: Nino Stoffels
