My Challenge
The heart of scotch-soda.com is a flawless online shopping experience. As online traffic increased globally, we had to meet the demands of a more savvy consumer while ensuring the site ran on an e-commerce platform capable of delivering globally on time every time.
Between 2011 and 2015 our team redesigned and re-platformed scotch-soda.com twice to allow for a seamless shopping experience with clear CTA's, messaging, and rich detailed product pages with relative content throughout to keep savvy shoppers engaged.
My Role:
Art Direction, Design, User Experience.
Art Direction, Design, User Experience.
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VERSION 3 — 2015
Description: Global brand and e-commerce environment redesign.
Technology: Demandware
Video Walkthrough:
VERSION 2 — 2013
Description: Global brand and e-commerce environment redesign and re-platform.
Technology: Demandware
Video Walkthrough:
VERSION 1 — 2011
Description: Global brand and e-commerce environment online asset creation
Technology: Magento
