My Challenge
The heart of scotch-soda.com is a flawless online shopping experience. As online traffic increased globally, we had to meet the demands of a more savvy consumer while ensuring the site ran on an e-commerce platform capable of delivering globally on time every time. 
Between 2011 and 2015 our team redesigned and re-platformed scotch-soda.com twice to allow for a seamless shopping experience with clear CTA's, messaging, and rich detailed product pages with relative content throughout to keep savvy shoppers engaged.  

My Role: 
Art Direction, Design, User Experience.

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VERSION 3 — 2015

Description: Global brand and e-commerce environment redesign. 
Technology: Demandware 
 Video Walkthrough: 
VERSION 2 — 2013

Description: Global brand and e-commerce environment redesign and re-platform. 
Technology: Demandware 
 Video Walkthrough: 
VERSION 1 — 2011

Description: Global brand and e-commerce environment online asset creation 
Technology: Magento

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