Scotch & Soda launched its 7th sub-line, Atelier Scotch: a modern mens tailoring collection. The launch featured the opening of a stand-alone store in Amsterdam, an exhibition at the world's most important platform for menswear: Pitti Uomo, an online platform with webstore, and the design and development of all marketing campaign elements to support the launch.

The Scotch & Soda creative studio was responsible for the new brand identity, its application across all launch touchpoints, and the concept, art direction and design of all assets across online, offline and social.

My Role — Creative Lead, Senior Art Director, Visual Design, User Experience

Pitti Uomo — Branding & Content Design
E-comm Platform — Design & Development
Webstore Assets  Casting, Art Direction & Design 
BTS Still & Motion capture for Social Media
Campaign Launch Film
Art Direction, Sound Design & Direction
BTS Still & Motion capture for Social Media
Lookbook — Art Direction & Design
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