Scotch & Soda launched its 7th sub-line, Atelier Scotch: a modern mens tailoring collection. The launch featured the opening of a stand-alone store in Amsterdam, an exhibition at the world's most important platform for menswear: Pitti Uomo, an online platform with webstore, and the design and development of all marketing campaign elements to support the launch.

The Scotch & Soda creative studio was responsible for the new brand identity, its application across all launch touchpoints, and the concept, art direction and design of all assets across online, offline and social.

My Role — Creative Lead, Senior Art Director, Visual Design, User Experience

Pitti Uomo
Branding & Content Design
E-comm Platform
Design & Development
Webstore Assets
Casting, Art Direction & Design 
Social
BTS motion content
Campaign Launch Film
Art Direction, Sound Design & Direction
Social
BTS motion content
Lookbook
Art Direction & Design
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