Catawiki’s “Exclusive Selection” is a curated series of collections featuring rare and exceptional objects — featuring high-value lots aimed at collectors and enthusiasts worldwide from luxury watches and classic cars to contemporary art and pop culture collectables.
My Role:
End-to-end campaign lead from setup to deployment, including channel strategy across
CRM (buyer + seller), Social, Influencer, PR, and Performance.
CRM (buyer + seller), Social, Influencer, PR, and Performance.
Activation Landing Page
Owned pre-, launch, and post-launch page management — from creative development to backend CMS setup — ensuring successful delivery of 4000+ high-value lots across 18 curated collections in 7 languages
Influencer Marketing
Directed influencer content strategy and category-relevant creator selection to maximise brand visibility
and drive incremental traffic to the activation landing page.
and drive incremental traffic to the activation landing page.
PR
Initiated PR action highlighting celebrity-owned lots — including Lady Gaga's Dress, Noel Gallagher's Guitar, The Pope's Bike & George Michael's 25 Live Armani Suit — driving unearned coverage across high-profile media.
Initiated PR action highlighting celebrity-owned lots — including Lady Gaga's Dress, Noel Gallagher's Guitar, The Pope's Bike & George Michael's 25 Live Armani Suit — driving unearned coverage across high-profile media.
Unpaid video press coverage by The Sun spotlighting celebrity-owned lots from the Exclusive Selection
