Exclusive Selection is a bi-annual trade activation designed to drive engagement and revenue from high-value buyers. Featuring 18 curated collections of exceptional lots, from luxury watches and classic cars to contemporary art and pop culture collectibles, the campaign positions Catawiki among top-tier buyer segments.
My Role:
End-to-end campaign lead from setup to deployment, including channel strategy across
CRM (buyer + seller), Social, Influencer, PR, and Performance.
CRM (buyer + seller), Social, Influencer, PR, and Performance.
Activation Landing Page
Owned pre-, launch, and post-launch page management, from creative development to backend CMS setup, ensuring successful delivery of 4000+ high-value lots across 18 curated collections in 7 languages
Mobile & desktop activation landing page, collections pages and lot detail pages
Social
Directed influencer content strategy and category-relevant creator selection to maximise brand visibility
and drive incremental traffic to the activation landing page.
and drive incremental traffic to the activation landing page.
Influencer Marketing
Directed influencer content strategy and category-relevant creator selection to maximise brand visibility
and drive incremental traffic to the activation landing page.
and drive incremental traffic to the activation landing page.
PR
Initiated PR action highlighting celebrity-owned lots — including Lady Gaga's Dress, Noel Gallagher's Guitar, The Pope's Bike & George Michael's 25 Live Armani Suit — driving unearned coverage across high-profile media.
Initiated PR action highlighting celebrity-owned lots — including Lady Gaga's Dress, Noel Gallagher's Guitar, The Pope's Bike & George Michael's 25 Live Armani Suit — driving unearned coverage across high-profile media.
Unpaid video press coverage by The Sun spotlighting celebrity-owned lots from the Exclusive Selection
