The Campaign
Two socks, one purpose. ARMEDANGELS collaborated with UN Women Germany to create a limited edition sock campaign: 'STAND UP FOR EQUALITY' calling for an end to violence and discrimination against women, girls and non-binary people. 100% profit from sock sales went to UN Women Germany's solidarity movement HeForShe, a non-profit organisation that promotes gender equality.
My Role
Partnership Management, Product Design & Production, Campaign Execution & Management.
Links
Links
Campaign Landing Page
VOGUE (DE) UN Women x ARMEDANGELS: These socks set an example for equality
VOGUE (DE) UN Women x ARMEDANGELS: These socks set an example for equality
Product Design & Production
Design concept & direction, stakeholder management and final product delivery.
Online & Ecom Platform
Development & management of responsive campaign landing page and homepage modules.
Ecom Platform
Planning & development of product detail pages and product category pages.
Photoshoot
Production & talent planning.
Social & Influencer Campaign
Planning & Development
Social Influencer Film Content
Planning & Direction
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