The Campaign
Two socks, one purpose. ARMEDANGELS collaborated with UN Women Germany to create a limited edition sock campaign: 'STAND UP FOR EQUALITY' calling for an end to violence and discrimination against women, girls and non-binary people. 100% profit from sock sales went to UN Women Germany's solidarity movement HeForShe, a non-profit organisation that promotes gender equality.
My Role
Partnership Management, Product Design & Production, Campaign Execution & Management.
Links
Campaign Landing Page
VOGUE (DE) UN Women x ARMEDANGELS:
These socks set an example for equality
Links
Campaign Landing Page
VOGUE (DE) UN Women x ARMEDANGELS:
These socks set an example for equality
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/d333a097-6cf2-432d-adf8-3ad34b4fc3c2_rw_1920.png?h=c1bfaaefba9943ea54a7777b17fc663b)
Product Design & Production
Design concept & direction, stakeholder management and final product delivery.
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/ec8c728f-b29e-4ef8-848f-eeabda2bdddc_rw_1920.png?h=a0e3ad894f3ce1897adaf79d860db41e)
Online & Ecom Platform
Development & management of responsive campaign landing page and homepage modules.
Ecom Platform
Planning & development of product detail pages and product category pages.
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/7532237c-1a5a-4d6d-8684-7941d3e01c17_rw_1920.png?h=677f4f8e8f686ad01898e7181ac2abc4)
Photoshoot
Production & talent planning.
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/f7459159-ee0c-48f7-a368-2fec20a0a2c3_rw_1920.jpeg?h=60e80228eafeb057e9f4f77d4bbcc5b9)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/f08b34cf-cfb5-45b5-b1a7-ec1b76ed38f3_rw_1200.png?h=833a49faff115c04ca36b829b1575782)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/c2478a85-c077-48af-a45e-33f47159eb46_rw_1920.jpeg?h=933090f71e7aae57a0bb8b72b0e42ba6)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/fd419d9f-12b2-45fc-bbd2-b9d7c3b230ab_rw_1200.png?h=b8103f78212b6ba5b5f8764889d33d46)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/ac04e943-601c-479b-9d78-5b9b145c1e4f_rw_1200.png?h=0f37cbf0cbe7128e141f007fbc03f5bf)
Social & Influencer Campaign
Planning & Development
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/8cd23624-da89-4524-8dd4-501b00cfb5f7_rw_1920.png?h=52e52171b463131da68719edbc914bb7)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/07b662dd-620c-419a-acc4-92fe32cc7b30_rw_1920.png?h=7b9c9ea3847df582ed7781a29ddb9581)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/6cd5884b-2b9c-44db-8b1b-6a1365d4323e_rw_1920.png?h=de976b968705f46c61cf01c7d280f7ac)
![](https://cdn.myportfolio.com/bee4d2b49136ca82a6bd1c4bb1d309e4/5ef9198e-e875-4f6b-b945-3a41d5df3f9d_rw_1920.png?h=fcd4d41c1b02c973eee6e373ae31e6b7)
Social Influencer Film Content
Planning & Direction
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