The Campaign
Two socks, one purpose. ARMEDANGELS collaborated with UN Women Germany to create a limited edition sock campaign: 'STAND UP FOR EQUALITY' calling for an end to violence and discrimination against women, girls and non-binary people. 100% profit from sock sales went to UN Women Germany's solidarity movement HeForShe, a non-profit organisation that promotes gender equality.

My Role
Partnership Management, Product Design & Production, Campaign Execution & Management.

Campaign Landing Page
These socks set an example for equality
Product Design & Production
Design concept & direction, stakeholder management and final product delivery. 
Online & Ecom Platform   
Development & management of responsive campaign landing page and homepage modules. 
Ecom Platform   
Planning & development of product detail pages and product category pages.
Production & talent planning. 
Social & Influencer Campaign   
Planning & Development 
Social Influencer Film Content   
Planning & Direction

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