The Campaign
In S01 of WE ARE THE WAVE / WIR SIND DIE WELLE we are introduced to a mysterious classmate who leads four idealistic teens in a revolt against the rising problems in current society. In a freelance capacity I art directed the photoshoot, and developed the launch campaign from concept to finished art.
My Role
Art Director, Designer, Campaign Coordinator
Campaign Concept
After watching the first series and getting a feel for the show, I built a comprehensive launch strategy and tactics deck that covered visual identity, channel strategy and
pre&postlaunch campaign activations.
pre&postlaunch campaign activations.
Visual Identity Development
After art directing the unit photography with the production team, I worked with global social agencies and creative studios to produce the final identity components, channel strategies and campaign activations.
Launch Trailer & Date Announcement
Working with the AV agency, I developed the trailer narrative and art directed sfx and music selection.
Social Campaign
THE WAVE are unapologetic in getting their message out the the world, taking whatever means necessary to gain greater public awareness. On social, we hijacked existing posts and channels and blasted our message over the top to make sure everyone heard.
THE WAVE are unapologetic in getting their message out the the world, taking whatever means necessary to gain greater public awareness. On social, we hijacked existing posts and channels and blasted our message over the top to make sure everyone heard.
OOH
The campaign ran throughout Germany featuring billboards, metro ads, posters and guerrilla activations.
☺