The Challenge
For the launch of the Summer 16 online campaign, our creative team of art directors, designers, copywriters,  and producers were tasked with the creation and production of the entire suite of Spring 16 online assets across all Tommy.com digital touchpoints.  
 
My role
Art Direction: concept, casting, location scouting.
User Experience Design: wireframes, visual design.   ​​​​​​​
User Experience Design
We created wireframes for three separate email templates that would contain the campaign photography and messaging using a logical hierarchy with large headlines, clear CTAs and large campaign images.
Art Direction
We captured the Spring 16 mens, womens, denim, tailored and sportswear collections in the sunny streets of San Francisco.  
Line: Denim & Sportswear & Accessories. 
Photographer: Scott Trindle
Email Campaign 
My responsibilities while art directing the email campaign were to ensure a consistent aesthetic was applied across all lines to connect the campaign and keep the CTAs clearly visible while showcasing the photographic assets.
Line: Sportswear 
Photographer: Scott Trindle
Email Campaign 
Wireframes, visual design, typography.
Line: Sportswear 
Photographer: Mounir Raji
Email Campaign 
Wireframes, visual design, typography.
Summary of the S16 Campaign

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