As Scotch & Soda expanded globally our brand identity components needed to be clear and consistent regardless of location, format or medium. To ensure visual communication consistency we established the S&S Global Brand Guidelines covering logo usage, typography, layout, colours, messaging, tone of voice, photography and illustration to create a unified visual language. The guidelines and media assets were made available online to global colleagues and suppliers on the S&S brand portal.
 
Role: Creative Lead, Senior Designer, Copywriter

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