The Challenge:
As Scotch & Soda expanded globally our brand identity components needed to be clear and consistent regardless of location, format or medium. To ensure consistency, we established the S&S Global Brand Guidelines covering logo usage, typography, layout, colours, messaging, tone of voice, photography and illustration to create a unified visual language. The guidelines and media assets were made available online to global colleagues and suppliers on the S&S brand portal.
As Scotch & Soda expanded globally our brand identity components needed to be clear and consistent regardless of location, format or medium. To ensure consistency, we established the S&S Global Brand Guidelines covering logo usage, typography, layout, colours, messaging, tone of voice, photography and illustration to create a unified visual language. The guidelines and media assets were made available online to global colleagues and suppliers on the S&S brand portal.
My Role:
Creative Lead, Senior Designer, Copywriter
Creative Lead, Senior Designer, Copywriter
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