The Challenge
Alchemy Blues tells the story of four Amsterdams Blauw designers whose lives evolve around denim. Inspired by the theme of Alchemy, they have customised five Japanese selvedge trucker jackets with hand-painted artworks. Keeping in mind the four basic elements of Alchemy - air, earth, wind and fire - five individual jackets were created.

My task was to showcase the individual artist and the creative process behind each jacket's creation. 
My Role
Art Director & Music Designer.

Awwwards — Honorable Mention
French Design Index — Site of the Day
Designlicks — Site of the Day.
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