Concept — The Beatrice Horseman Guide to Great Parenting
In Season 2 we discover that Bojack's mother: Beatrice Sugarman Horseman, is a wealthy heiress: bitter, neglectful, verbally abusive, and the reason that Bojack sees the world the way he does. At the same time, it's hilarious, and our campaign introduces Season 2 by highlighting some of her shining moments as a great parent.

Agency — Perfect Fools, Amsterdam 
 

My Role 
— Concept, Art Direction & Design
Social Activations — Instagram, Twitter & Facebook content creation.

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