Concept — The Beatrice Horseman Guide to Great Parenting
In Season 2 we discover that Bojack's mother: Beatrice Sugarman Horseman, is a wealthy heiress: bitter, neglectful, verbally abusive, and the reason that Bojack sees the world the way he does. At the same time, it's hilarious, and our campaign introduces Season 2 by highlighting some of her shining moments as a great parent.
With the team at Perfect Fools Amsterdam, we created a launch trailer, social media assets and sharable content for the internet.  

My Role 
— Concept, Art Direction, Strategy
Launch Trailer
Art Direction, Concept and Edit.  

Content Creation
Art Direction & Design of sharable content pieces.

Social Activations
Instagram, Twitter & Facebook content creation.

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